Create a Campaign (Old UI)
You can create campaigns using the old or new Campaign Manager interface in the InTouch portal. Use the following steps to create a campaign in the old UI.
Note
You can use the old UI to create Bounceback Camapign, Referral Campaign, and Survey campaigns
To create a referral campaign, follow these steps:
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On the InTouch portal, select Home from the left-hand corner.
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Select Engage+ from the sidebar menu.
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Select Open old campaign manager.
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Select +New Campaign from the Campaigns Home page.
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Choose the campaign type from the dropdown menu.
- Enter the required details for the selected campaign and select appropriate configuration settings.
The table below provides descriptions of each field.
| Field | Description |
|---|---|
| Campaign Name | Name of the campaign. |
| Description | Brief description of the campaign. |
| Valid between | The date range for which the campaign is valid for. |
| Campaign Objective | The primary objective of the campaign. |
| Incentivize Referrer | When to incentivize the referrer. - Dynamically as he reached the criteria: To issue incentives dynamically as and when the configured criterion is met. - At the end of the campaign: To issue incentives at the end of the campaign period. |
| Disable Test-Control for this Campaign | Enable or disable test control - dividing the audience into test and control groups to evaluate the campaign's effectiveness. |
| Make Default for POS | Enable or disable campaign activation on POS. |
| Invite Registered Customers | Enable or disable inviting previously registered customers. |
| Register Customer Online | Enable or disable registering a customer online using a social app. |
The table below provides descriptions of each category under Campaign Objectives.
| Category | Values | Help Text |
|---|---|---|
| Acquisition | General | Acquire new transacting customers from a given acquisition channel |
| Referral | Acquire new transacting customers through referrals by an existing customer | |
| Delight | Birthday/Anniversary | Delight customers with incentives around life events to encourage them to transact by redeeming points or coupons |
| Feedback/Survey | Delight customers with incentives and encourage them to take a survey or provide feedback | |
| Informational | Customer Joinee Program | Encourage new loyalty customers to know more about the program benefits and the brand. Increase in repeat purchase frequency and LTV |
| Store Opening (Awareness) | Inform customers nearby about a new store opening to boost transactions at the store | |
| Product Launch | Inform potentially interested customers about a new product launch to boost sales for the newly launched product | |
| Season/Arrivals | Inform potentially interested customers about new collections/stock in the stores to boost sales | |
| Brand awareness, Informercial | Brand building exercise and information sharing with customers to increase overall customer engagement with the brand | |
| Promotional | Up sell | Promotional campaign to encourage people to buy higher volumes of the same SKUs - higher count per SKUs |
| Cross-Sell | Promotional campaign to encourage people to buy different SKUs - higher count of unique SKUs | |
| Sales Booster | Promotional campaign to encourage people to buy more - higher ABS and ABV | |
| Miscellaneous | Heavy Discount Sale (includes EOSS) | Boost sales during any heavy discount periods including festivals and EOSS |
| Frequency Enhancer | Encourage lower frequency visitors to transact more frequently | |
| Lapsation | Reactivate lapsed customers and encourage them to transact. |
- Select Create to create the referral campaign.
Updated 21 days ago