JAS 2023 | Engage+ Releases

# Bridging knowledge gap around static audience list that is created with the combination of 2 or more parent groups.

Added disclaimer at multiple junctions to support seamless creation of audience filters.

When an audience filter is created combining two existing groups, that particular new set of data remains static and does not refresh even if there has been a change in the 2 parent groups. For example, I combine 2 audience lists A and B (namely C).
A consists of 1,2,3 and B consists of 1,2,4,5,6, and I choose the C to have common elements of A and B, then C will have 1 and 2.
However, even if A gets updated with 1,2,3,5 in future, there will be no impact on C, and C will continue to have 1 and 2 only.
This has been the behavior of the system always but it has created confusion among users. Therefore, we have introduced the mechanism to educate the users upfront about the mechanism of this feature like below:

Complete capitalisation of First, Last or Full name is now possible via Engage+ creatives!

Hey THERE! Or Hey THERE BUDDY!
More often than not, we have observed that marketers want to emphasize on the names of their customers while addressing them through social campaigns. To make this activity more prominent, we are now allowing campaign creators to make the entire first/last or full name in uppercase format.

You can use the Tag mentioned in the screenshot below for the same:

Exit Trigger in Journeys

Brands were tired of keeping track of customers who do not meet the entry criteria of a particular journey and had to try hard to keep them at bay. Now, with the new exit trigger option, brands can automate the exit of such customers who do not fulfill the entry criteria of that particular journey.
It’s easier to implement than you think. All you need to do is toggle the button (as seen in this screenshot).

Please note that this feature is optional and by default this will be set as “NO”. Also, it will be applicable only when the Entry criteria is formed using an “Audience List”.

More details can be found on the documentation page here.

Cart Promotions and Gift Voucher in Journeys!

One of the most awaited incentives in Journeys is now live - Cart Promotions.
Cart promotions can be selected as an incentive type and can be claimed like any other offer.
It doesn’t stop there - Now, Cart promotion can also be applied at:
Event based wait; Exit trigger; Audience Manager and Decision split block
You can include customers who have redeemed a particular gift voucher/cart promotion.
Some examples are attached below:

Cart Promo/Gift voucher in Event Based Wait:

Cart Promo/Gift voucher in Exit Trigger:

More details can be found on the documentation page.

Email Whitelisting

There have been enough requests for email whitelisting and we all were tired of doing that manually, so we now give the option to upload and whitelist a bigger chunk of emails at once.
You can find this option under Engage+ settings. It’s as simple as you’d see in the image below:

You can also refer to the documentation link for this

International Number formatting on Campaigns Home Page

Campaign performance KPIs and left-over communication credits can now be viewed as per the locale selection of the respective org.

Based on the "Base country" selection in the global org setting, the format for KPIs and credits on the campaign home page will change respectively.

Example shown below:

Case 1 - if base country selected as India

Case 2 - if base country is United States

and so on.