Unified targets

For any brand, cross-selling across verticals, products, and categories is a dream run. This is because, cross-selling means: more sales, an increase in diverse purchases, faster shelf clearance, etc.. 

After this enhancement, from now on, you'll be able to give multiple targets to your users from a single milestone. It's like multiple targets moving parallelly as a bundle, and the user has to achieve the bundle to get the benefits.

To know more in detail: Unified targets, will be an interesting read, and API

Customer status & label action

If there is any metadata that is of high importance to any brand, it is the "customer status & label". This information helps brands in doing various types of actions (like running promotions, fraud control, etc..) on their customers.

From now on, you'll be having "action" in programs & promotions using which you can simply configure "status & label" for your customers in an extremely simple way. Not only this, you'll be able to write rules based on "status & label" which is a cherry on the top.

To know more in detail: Customer status & label, a loyalty action, and rule writing.

Blockage of points

As of now, whenever a customer label is tagged to "points blockage", the points for the customer are being blocked when allocated using the "transaction point allocation". This could be a challenge as points can be given to customers using other actions also.

After this enhancement, whenever a customer label is tagged to "points blockage", the allocation of points will be blocked from all types of points actions like "target point allocation", "allocation points", etc..

To know more in detail: Blockage of points