Add a Custom Event

CUSTOMER IDENTIFIER*

(MANDATORY)

This is a mandatory attribute for an event and is used to identify an existing customer and also to register a new customer if required.

You need to configure identifier type, source, and associated source account.

• Customer Identifier: Choose the identifier type from the available options - Mobile number, email ID, external id, WeChat ID, Martjack ID.
• Source: Choose the source from which you want to identify customers. Facebook, WebEngage, WeChat, Instore, Martjack, TMall, Taobao, JD, e-Commerce, Website, Line, and other sources.
• Source Account: For sources with multiple accounts, such as WeChat or Facebook, choose the desired account to identify registered customers from that source account.
• Add customer if not available: Enable this option to automatically register new customers (in loyalty program) that are captured through the event.

For example, if you set customer identifier as email ID, and Source as InStore,

• when an email id that is already registered on InStore is identified, the data is tagged to the customer and saved in the Capillary system
• when a new email id identified, the customer will be first registered if Add customer id not already present is enabled. The event details tagged to the customer before saving the data.

Enum

Choose this to capture the predefined values for the attribute. In POSSIBLE VALUES enter the supported values for the field separating each by a comma (do not leave space after a comma). For example, if Name is Hobby, you could have the values Music,Sports,Fishing,Archery,Gardening,Others.

Enum is a data-type consisting of a set of predefined values.

Till Code

Choose this to capture Till codes.

Coupon Code

Choose this to capture coupon codes and configure the Regex (regular expression) for coupon codes accordingly.

A customer identifier attribute is required for any custom event.

Choose this to capture customer identifiers, associated sources, and source accounts from which the event is triggered.

• *NOTE**: Customer Identifier capturing is mandatory for custom events. You cannot save an event without this attribute.

• *CUSTOMER IDENTIFIER**: Mobile number, email ID, external id, WeChat ID, Martjack ID.

• *SOURCE**: Facebook, WebEngage, WeChat, Instore, Martjack, TMall, Taobao, JD, e-Commerce, Website, Line, and other sources.

• *SOURCE ACCOUNT**: For sources with multiple accounts such as WeChat and Facebook, choose the account that you want to associate with the attribute.

• *ADD CUSTOMER IF NOT AVAILABLE**: Enable this option to automatically register new customers (in loyalty program) that are captured through the event.

Date

Choose this to capture date values. The following are the different date formats supported.

yyyy-MM-dd'T'HH:mm:ssXXX, yyyy-MM-dd'T'HH:mm:s.S, yyyy-MM-dd HH:mm:ss, yyyy-MM-dd, dd-MM-yyyy HH:mm:ss,
MM/dd/yyyy HH:mm:ss, yyyy/MM/dd HH:mm:ss, yyyy/MM/dd, dd-MM-yyyy, MM/dd/yyyy, yyyyMMdd HH:mm:ss, dd-MMM-yy, yyyy-MM-dd'T'HH:mm:ss, EEE MMM dd HH:mm:ss z yyyy, MMMM,dd,yyyy, MMMM,dd, and yyyy-dd-MM HH:mm:ss.

Product SKU

Choose this to capture product SKUs or item-codes.

Product Brand

Choose this to capture product brands.

Product Category

Choose this to capture product categories.

String

Choose this to capture free-flowing text that could contain alphabets, numbers, and spaces.

Double

Choose this to capture a double data type.

Double is a 64-bit floating value with precision up to 15 decimal places.