aiRA is Capillary's AI assistant. You can use it to configure promotions and campaigns, test a configuration before it goes live, generate performance reports, or get answers about platform features, all from a single chat window using plain-language requests.

aiRA appears as its own item in the main navigation, above Loyalty, Engage, Rewards, and the other product areas. It's built from specialized agents that work together behind a single chat window, each handling a different kind of request using the context, business rules, and terminology you configure for your organization.

Key features

• Configure promotions, campaigns, and rewards: Describe what you want, such as a tiered points promotion or a referral campaign, and aiRA builds the ready-to-deploy configuration.
• Test before you launch: Ask aiRA to generate positive, negative, and edge-case test scenarios for a promotion, and run them automatically, so you catch issues before customers do.
• Analyze performance: Ask a business question in plain language and get back a report, chart, or the underlying query, without writing SQL yourself.
• Get product support: Ask how a platform feature works, or why a specific customer didn't receive an expected reward, and aiRA answers using platform documentation and live customer data.
• Copy configurations across organizations: Move a promotion, campaign, or coupon series from one org to another, such as promoting a UAT setup to production.
• Save results as apps: Turn a report or dashboard into an interactive app your team can reopen, instead of rebuilding it from the chat each time.

Access to aiRA

aiRA is self-serve. It doesn't require a setup ticket to start using.

Examples

Create a welcome promotion

Prompt: "Create a 'Welcome' promotion for new members. On their first purchase, issue 100 bonus points and upgrade them to the 'Silver' tier. Also, create and link a new 15% off coupon for their next purchase."

aiRA creates the coupon series, the points allocation strategy, and the promotion, then links them together, ready to review and create in a single flow.

Set up a campaign with an incentive

Prompt: "Create a campaign named 'Q4 Holiday Push'. Add a message scheduled for September 25, 2025, link it to the 'High-Value Customers' audience, and attach the coupon with series ID 'HOLIDAY50'."

aiRA sets up the campaign, the message, its schedule, target audience, and the linked incentive from a single request.

Test a promotion before launch

Prompt: "Test promotion ID 105391 with 5 positive and 3 negative test cases."

aiRA generates a test suite covering eligible and ineligible customers, runs it, and returns a pass or fail result for each case.

Frequently asked questions

Does aiRA replace the existing Loyalty+, Engage+, and Rewards+ screens?

No. aiRA configures and analyzes programs faster, but anything it creates, a promotion, campaign, or coupon series, still appears on the relevant product screen, where you can review or edit it.

What happens if I don't set up any context?

aiRA still works, but its examples and suggestions are generic instead of tailored to your brand's tiers, segments, and naming conventions.

Related pages

• Getting started with aiRA