Examples
Example 1: Weekly quiz promotion
Vertical: Sports and entertainment
Use Case: A sports brand wants to reward engagement by offering 100 reward points to customers in the United States and Canada who complete a "Weekly Race Quiz." The reward is triggered by a specific behavioral event (PlayRaceQuiz_2025).
Outcome: Drives consistent weekly app engagement from target demographics in North America by incentivizing quiz participation.
Example 2: Bonus points based on milestone Range
Vertical: Retail
Use Case: A retail brand wants to encourage higher spending among Gold-tier members. They offer 10% of the milestone achievement value in points when a customer spends $1000 across up to five transactions, excluding gift card purchases and specific SKUs.
Outcome: Increases purchase frequency and basket size among top-tier customers while ensuring low-margin items like gift cards do not accrue bonus liability.
Vertical: Automotive
Use Case: An automotive brand wants to boost sales of "Sheetz" line items and increase data collection. Customers providing data consent earn 10% points on these items. Additionally, customers swiping their membership card receive a bonus coupon.
Outcome: Incentivizes specific product sales and data sharing consent, while driving habit formation around using the physical membership card.
Example 4: Scratch and win coupons
Vertical: Conglomerate
Use Case: A brand wants to gamify the customer experience with a "Scratch and Win" sweepstakes. Customers who spent min $50 in the last three months can opt-in to win discount coupons or a grand prize of 5000 points via a behavioral event (scratching a card).
Outcome: Increases customer interaction and excitement through gamification, rewards recent high-value shoppers, and creates urgency with enrolment limits.
Example 5: Double points on Thanksgiving reservations
Vertical: Hospitality
Outcome: Secures revenue in advance of the holiday season by rewarding early commitment and specific booking behaviors.
Updated 1 day ago