Qualifying Conditions and Attributes

Qualifying conditions

Qualifying conditions are the specific rules that a member's action must satisfy to be valid for a loyalty promotion. While a member action defines a general event, such as making a transaction, qualifying conditions provide the necessary precision by adding specific criteria. These criteria ensure that rewards are granted only when the action meets exact requirements, such as a minimum spend, a specific store location, or the purchase of a particular product.

Attributes

Attributes allow you to define specific eligibility criteria based on various data sources, including the customer's profile, the details of their current transaction, and the location where the activity occurs. By combining these attributes, you can create dynamic rules that filter for the right audience and context, for example targeting high-value customers shopping at a specific store during a weekend sale.

The following attributes are available:

The following table outlines which attribute categories are available for each member action:

Member Action

Attribute

Gets enrolled in the program

  • Customer attributes
  • Current group primary
  • Purchase store
  • Referrer code

Redeems points

  • Customer attributes
  • Current group primary
  • Purchase store

Redeems a coupon

  • Activity attributes
  • Customer attributes
  • Purchase store

Updates a customer profile

  • Customer attributes
  • Group primary member
  • Referrer code
  • Purchase store

Makes a transaction

  • Purchased item attributes
  • Group primary member
  • Purchase store
  • Referrer code
  • Purchase attributes
  • Payment mode
  • Customer attributes
  • Current group primary
  • Customer card

Gets delinked from a partner program

  • Customer attributes
  • Purchase store

Gets linked to a partner program

  • Customer attributes
  • Purchase Store

Tier is updated in a partner program

  • Customer attributes

  • Purchase Store

Behavioral event

  • Customer attributes