Issue Reward

The issue reward action lets you issue specific rewards to customers.

Use Case

Prerequisites

Create a loyalty program
Configure the reward to issue

Requirement:
A retail brand wants to reward customers with a predefined reward when they make a purchase. The brand wants to issue rewards as a fixed quantity based on the customers’ tier and also notify the customer.

Solution

In the Loyalty workflow, trigger the action on the required qualifying event.
Add the Issue Reward action.
Select the required reward from the Reward dropdown.
Choose the recipient entity Members from the Issue to dropdown.
Select the Number of rewards to be issued as Fixed amount
Toggle Same for all tiers to OFF to issue different quantities of rewards for customers across different tiers and provide the number of rewards to issue for each tier.
Enable Communication to notify customers through supported channels.
Save the action to complete the configuration.

Configuring the Issue Reward action

To configure the Issue Reward action, follow these steps:

Select Issue Reward from the action list.
In the Reward dropdown, select the specific reward to issue.
In the Issue to dropdown, select the recipient entity. The following options are available:

Entity	Description
Members	Issues the badge to the individual customer, triggering the event.
Member groups	Issues the badge to a specific target group.
Referee	Issues the badge to the person being referred (used in referral workflows).
Referrer	Issues the badge to the person making the referral (used in referral workflows).

In the Number of rewards to be issued dropdown, select the issual criterion. The following issue criteria are available:

Coupon issue criteria	Description	Example
Fixed amount	A specific quantity of coupons is issued for a qualifying event, regardless of the transaction value.
Multiplier	Applies a multiplication factor to the base quantity of coupons defined in the earn rule.
Dynamic	The quantity of coupons is calculated as a percentage of a specific base value
Stepped	Issues a specific quantity of coupons for every defined interval of spend (step size).

Toggle Same for all tiers to ON to issue a fixed quantity of rewards for customers across all tiers. Toggle Same for all tiers to OFF to issue different quantities of rewards for customers across different tiers. If you create a new tier for the loyalty program, you must also reconfigure the values for the promotion.
Enter the quantity of coupons to issue.
Toggle Communication to ON to notify the customer when the reward is issued, and select the communication channels.
Select Save to complete the configuration.