Customer Attributes

Customer attributes enable you to create conditions based on the individual profile of the person interacting with your brand. This category includes demographic details like a name or email address, as well as dynamic loyalty data, for example, their current tier, available points balance, and lifetime purchase history.

Attribute	Data Type	Classification	Supported Operators	Description	Example
First Name	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	The primary member’s first name.	First Name Matches "Chris"
Last Name	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	The last name of the group's primary member.	Last Name Equals "Smith"
Name	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	The full name of the primary member.	Name Contains "John"
Mobile	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	The primary member's mobile number.	Mobile Is Not Null
Email	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	The registered email of the primary member.	Email Is Valid
External Id	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	Unique external ID of the primary member.	External Id Exists
Slab Number	Integer	Member Attribute	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null	The tier number of the primary member.	Slab Number Greater Than Or Equal 4
Slab Name	String	Member Attribute	Not Exists, Is One Of, Matches Regex, Starts With, Is None Of, Does Not Equal, Exists, Contains, Equals	The tier name of the primary member.	Slab Name Is One Of ["Gold", "Platinum"]
Slab Change Date	Date	Member Attribute	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Minutes Diff, Is Before, Is Not, Is, Is On or Before, Day Of Month, Is On or After, Is Not Null, Is Time Between, Is Null, Is After, Is Valid, Date Diff, Days Diff from String, Is Hour Between, Days Diff, Is Weekend, Is Weekday, Is Between	Date the primary member last changed tiers.	Slab Change Date Is Before "2024-01-01"
Slab Expiry Date	Date	Member Attribute	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Minutes Diff, Is Before, Is Not, Is, Is On or Before, Day Of Month, Is On or After, Is Not Null, Is Time Between, Is Null, Is After, Is Valid, Date Diff, Days Diff from String, Is Hour Between, Days Diff, Is Weekend, Is Weekday, Is Between	Tier expiration date for the primary member.	Slab Expiry Date Is After Today
Join Date	Date	Member Attribute	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Minutes Diff, Is Before, Is Not, Is, Is On or Before, Day Of Month, Is On or After, Is Not Null, Is Time Between, Is Null, Is After, Is Valid, Date Diff, Days Diff from String, Is Hour Between, Days Diff, Is Weekend, Is Weekday, Is Between	The date the primary member joined the program.	Month of Join Date Equals 12
Customer Enrolment Date	Date	Member Attribute	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Minutes Diff, Is Before, Is Not, Is, Is On or Before, Day Of Month, Is On or After, Is Not Null, Is Time Between, Is Null, Is After, Is Valid, Date Diff, Days Diff from String, Is Hour Between, Days Diff, Is Weekend, Is Weekday, Is Between	The system timestamp when the primary member's record was created.	Customer Enrolment Date Is After "2024-01-01"
Loyalty Type	LString	Member Attribute	Not Exists, Is One Of, Matches Regex, Starts With, Is None Of, Does Not Equal, Exists, Contains, Equals	The loyalty category of the primary member.	Loyalty Type Any Match "LOYAL"
Communication Profile	LString	Member Attribute	matches all of, matches any of, is not in	Channels the primary member has opted into.	Communication Profile Contains "WHATSAPP"
Member Status	LString	Member Attribute	Not Exists, Is One Of, Matches Regex, Starts With, Is None Of, Does Not Equal, Exists, Contains, Equals	Current operational status of the primary member.	Member Status Any Match "ACTIVE"
Registered At	String	Member Attribute	Equals, Not Equals, Contains, Not Exists, Is Empty, Is None Of, Exists, Is One Of, Matches	The location where the primary member registered.	Registered At Equals "Store 101"
Belong To Segment	LString	Member Attribute	matches all of, matches any of, is not in	Checks if the primary member is in a specific cluster.	Belong To Segment Any Match "VIP"
Points Redeemed Today	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Points the primary member redeemed today.	Points Redeemed Today Greater Than 500
Number Of Visits	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total unique visit count of the primary member.	Number Of Visits Greater Than 10
Number Of Txns	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total transaction count of the primary member.	Number Of Txns Equals 100
Lifetime Purchase	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total spend history of the primary member.	Lifetime Purchase Greater Than 2000
Current All Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary member's current total points (Redeemable + Promised).	Current All Points Greater Than 10000
Lifetime Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total redeemable points earned by the primary member.	Lifetime Points Greater Than 25000
Current Non Redeemable Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary's balance of promised/pending points.	Current Non Redeemable Points Greater Than 500
Lifetime Non Redeemable Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total promised points ever earned by the primary member.	Lifetime Non Redeemable Points Is Not Null
Initial Lifetime Purchase	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary's lifetime spend before the current event.	Initial Lifetime Purchase Less Than 500
Initial Current All Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary's total points balance before the current event.	Initial Current All Points Equals 0
Initial Lifetime Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary's lifetime redeemable points before the current event.	Initial Lifetime Points Less Than 10000
Points Redeemed In Calendar Week	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Points redeemed by primary member this week.	Points Redeemed In Calendar Week Greater Than 20000
Number Of Redemptions In Calendar Month	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Count of primary member's redemptions this month.	Number Of Redemptions In Calendar Month Greater Than Or Equal 5
Number Of Txns Today	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Count of primary member's transactions today.	Number Of Txns Today Equals 1
Initial Current Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary's redeemable points before current event.	Initial Current Points Less Than 100
Avg Basket Size	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary member's average items per transaction.	Avg Basket Size Greater Than 4
Number Of Redemptions Today	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Count of primary member's redemptions today.	Number Of Redemptions Today Greater Than 5
Avg Spend Per Visit	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Primary member's average spend per visit.	Avg Spend Per Visit Greater Than 200
Lifetime All Points	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total points (all types) ever earned by primary member.	Lifetime All Points Greater Than Or Equal 50000
Number Of Redemptions In Calendar Week	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Count of primary member's redemptions this week.	Number Of Redemptions In Calendar Week Greater Than 0
Points Redeemed In Calendar Month	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Points redeemed by primary member this month.	Points Redeemed In Calendar Month Greater Than 1000
Sum Of Item Quantity	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total quantity of specific items purchased by primary member.	Sum Of Item Quantity Greater Than 10
Sum Of Item Gross Amount	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total spend on specific items by primary member.	Sum Of Item Gross Amount Greater Than 100
Points Redeemed In Period	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Points redeemed by primary member in a custom period.	Points Redeemed In Period Greater Than 5000
Count Of Redemptions In Period	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Redemption count in a custom period.	Count Of Redemptions In Period Greater Than 2
Points Redeemed In Past Days	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Points redeemed in the last X days.	Points Redeemed In Past Days Is Not Null
Count Of Unique Line Items	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Distinct products purchased by primary member.	Count Of Unique Line Items Less Than 5
Sum Of Item Discount	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total discounts received by primary member.	Sum Of Item Discount Greater Than 50
Streak Current Value	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null	Primary member's progress in a streak.	Streak Current Value Equals 4
Number Of Redemptions In Past Days	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Redemption count in the last X days.	Number Of Redemptions In Past Days Greater Than 2
Tracker Value Tracked In Event	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Tracker value including current event contribution.	Tracker Value Tracked In Event Greater Than 10
Tracker Value Before Event	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Tracker value excluding current event contribution.	Tracker Value Before Event Less Than 100
Transaction Count In Range	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Transaction count in a specific date range.	Transaction Count In Range Greater Than 5
Transaction Sum In Range	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	Total spend in a specific date range.	Transaction Sum In Range Greater Than 500
Is Streak Achieved	Boolean	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null	If primary member completed a streak.	Is Streak Achieved Equals True
Custom Fields	List of Strings	Member Attribute	matches all of, matches any of, is not in	Custom metadata or properties defined specifically for the member profile.	Custom Fields Matches Any Of ["Region:North"]
Is Subscribed To Channel	Boolean	Member Attribute	Equals, Not Equals	Checks if the member has opted in to receive communications on a specific channel.	Is Subscribed To Channel (Email) Equals True
Cluster Value Includes	Boolean	Member Attribute	Equals, Not Equals	Checks if the member belongs to a specific analytical segment or cluster.	Cluster Value Includes (High Value) Equals True
Cluster Value Excludes	Boolean	Member Attribute	Equals, Not Equals	Checks if the member does not belong to a specific analytical segment or cluster.	Cluster Value Excludes (Churned) Equals True
Custom Field Value Exists	Boolean	Member Attribute	Equals, Not Equals	Checks if a specific custom field has been populated with data for the member.	Custom Field Value Exists (Anniversary) Equals True
Tracker Value Current Event	Real	Member Attribute	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	The absolute value of a tracker calculated at the exact moment of the current event.	Tracker Value Current Event (Daily Limit) Less Than 100
Target Achieved In Period	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	The amount of a target goal achieved within a specific custom timeframe.	Target Achieved In Period Greater Than 500
Target Achieved In Current Period	Real	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	The amount of a target goal achieved during the currently active cycle.	Target Achieved In Current Period Greater Than Or Equal 1000
Count Active Coupons In Coupon Series	Integer	Member KPI	Equals, Less Than, Greater Than, Less Than or Equal, Greater Than or Equal, Not Equals, Is Not Null, Is Null, Interval	The number of valid, unredeemed coupons the member holds for a specific series.	Count Active Coupons In Coupon Series (Summer Sale) Greater Than 0

Updated 1 day ago